RADIO 538 – DIGITAL TRANSFORMATION

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In 2014 en 2015 Bruut Productions realized the digital organisation and architecture for 538’s digital transformation. In 2016 Bruut Productions was strategic digital partner in 538's new mediamix and responsible for the projectmanagement of 538's new Media Asset Management system.

Radio 538 is a Dutch commercial radiostation established in 1992. Radio 538 belongs to the Talpa Media Group.

Bruut was responsible for analysis, the new strategy (including data & profiles) and implementation of 9 projects which resulted in achieving the fundament for the digital transformation of Radio 538. These 9 projects included a new IT infrastructure, a streaming and video strategy, a responsive platform, selection and implemention of a media management system (thePlatform), a full media contentstrategy, profile & data strategy and last but not least: setting up a new digital department including selecting & hiring digital professionals.

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