WHAT WE CAN DO FOR YOU
We help you to embrace the digital world and let your business benefit from it.
Media consultancy
STRATEGY & DIGITAL TRANSFORMATIONS
Bruut has got you covered for all your media strategies and (digital) transformations. From content to marketing, from broadcast to audio, from new business to transformations… we have all the strategic skills and knowledge to make it really work.
Audio, video,
content
strategy
Audio, video, content strategy
We deliver the best tailor-made, holistic audio, video and content strategies for all your ambitions.
Workshops + inspiration
MEDIA WORKSHOPS & INSPIRATION SESSIONS
We deliver tailor made workshops and inspiration sessions. From OTT to broadcast, from transformation to blockchain, from esport to worldwide innovation in the media industry.
Interim Officers
AD INTERIM EXECUTIVES
Need an interim media / transformation expert or an executive like a Digital Officer or Marketing Officer? Our professionals are analytical, creative and inspiring personalities with a forward-looking, can-do mentality.
Our Founder
For more than 20 years Edwin Valent has worked, mainly as senior executive, for leading media and broadcasting companies like MTV, Talpa, Publicis, VARA, VPRO and SBS Broadcasting. In 2007 he created his own media strategy: The Full Media Strategy®. A strategy with big impact both nationally as internationally. Since 2013 Valent is the driving force behind Bruut Productions and Bruut Radio where he, together with all the Bruut experts, combines his skills and experiences to offer his clients the best media solutions.
Besides all the work for Bruut Productions, Edwin Valent also:
– writes articles and columns for Broadcast Magazine (see recent articles on the right)
– is Member of the Supervisory Board (as a volunteer) for Cobra Museum Amstelveen and Baroeg Rotterdam
– develops formats like Iamsterdam Today (AT5), Mister Bard and NBA talk shows
– initiates several side projects like YourDailyMetal, BruteBeats, sport and NFT projects
Back in the days Valent also wrote about culture, art, digital and music for magazines and platforms like:
– NL20 (example: streetart article – 2005)
– Music columns for Soeps (example: muzieknood – 2003) and 3voor12 (2004-2007)
– Radio columns for NPO Radio 1 and NPO Radio 2 about digital innovation (2007-2011)
– TV columns for Het Gesprek TV about (digital) media innovation (2007-2008): example 1, example 2, example 3, example 4, example 5.
Broadcast Magazine articles (in Dutch)
- Opmars naar een betere wereld met EarthxTV
- A la carte television
- Hoe concertzalen de productiehuizen van de toekomst worden.
- Hoe lang gebruiken we nog FM?
- Hoe een tv-format een nog succesvollere podcast werd (The Athletic / No Dunks)
- The Future of Music Television
- Hoe NFT’s de loyaliteit van kijkers, gebruikers en fans kunnen vergroten
- Samen innoveren met VRT Sandbox
- Hoe Nederland een voortrekkersrol speelt in de esportswereld
- Luis in de nieuwspels: The Young Turks
- Japan bundelt zijn radio met Radiko
- Wordt OTT de heilige graal?
- De toekomst van traditionele televisie
- The New York Times goes television
- De audiorevolutie: nu ook in Nederland
- Japanse innovatie met Nederlands tintje
- Het grote potentieel van esports
- De opmars van ultrascherp beeld
- Hoe innovatie het sportverenigingsleven buitenspel zet
OUR CLIENTS & CASES
NPO: crossnavigation strategy
Special Forces tussen je oren: mental health / tv-format platform (SFTJO.nl)
mintBlue: micropayments in the media via blockchain
NFGD: content strategy
Helden Magazine: business strategy
NPO: OTT 2022 strategy for NPO Start
24i: from event marketing to digital marketing. Quickscan, strategy & implementation (supervisor).
Dutch Basketball League: Digital strategy & implementation
Viacom/MTV: esport advisor
Trust: retail to online strategy together with KPMG (including implementation)
Trust Gaming: marketing strategy and implementation
Q-Dance (ID&T): ID-strategy and implementation
DutchChannels: OTT-strategy
NPO Radio4: contentstrategy and implementation
NPO: youth strategy
AT5: from TV-brand to newsbrand strategy and implementation
Radio538 (Talpa): Digital, ID & Data strategy and implementation
WNL: ledenwervingscampagne
NH: from TV-brand to newsbrand strategy and implementation
and more…
NPO: esport workshop
NPO: OTT worldwide workshop
PARAMOUNT: gaming workshop
RADIO4: content workshop
Executive positions:
NPO 3FM – a.i. Channel Manager
Trust – a.i. Marketing Officer
Q-DANCE – a.i. Digital Officer (with All4Media)
Radio538 – a.i. Digital Officer
NPO Serious Request 2017 – a.i. CEO
AT5 – a.i. Digital Officer
NH – a.i. Digital Officer
and more…
Quickscans:
Helden Magazine
NFGD
24i
Trust
Radio538
AT5
NH
NPO 3FM
Q-Dance
2nd Opinions:
NPO
BRUUT formats (co)developement:
SFTJO – special forces tussen je oren platform
The F-Cup – esports tv format: format rights
YourDailyMetal – format rights
Shape – De Corona Keukencast: advisor
DutchChannels – advisor
NOIR – advisor
BruteBeats (with Vinson/Triple) – OTT solution out of the box
NBA Show (with Southfields) – format rights
22tracks: advisor
Iamsterdam (with AT5 & Holland Casino) – format developement
Mister Bard: 24/7 tv-format situated in a hotel in Amsterdam
Our team
